Author Archives: Whittaker

What Value Do You Deliver to Your Customers?

Last month I shared the first segment of the Business Model Canvas with you, which was the ‘Customer Segment’.  This month, we’ll dive into ‘Value Propositions’, the second segment of the Business Model Canvas.  Value Propositions have also been coined “unique selling proposition” or “core differentiators.”  For me, this is one of the most exciting

How Are You Reaching Your Customers?

In the last two months, I covered the first two sections of the Business Model Canvas.  This month, I’ll cover the third section, which is ‘Channels’, or the way that you reach your customers and deliver your value proposition. Companies interact with their customers through communication, distribution and sales channels.  Thus, channels are touch points